{"product_id":"lg-oled65m59la-65-oled-evo-m5-4k-smart-tv","title":"LG OLED65M59LA 65\" SIGNATURE OLED evo M5 4K Smart TV","description":"\u003cul class=\"c-list c-list--single-column on\" id=\"keyFeatureList\" role=\"list\" aria-expanded=\"true\"\u003e\n\u003cli class=\"c-list__item\" role=\"listitem\"\u003e\u003cspan class=\"font-w-normal-16 font-m-normal-14\"\u003eCutting edge wireless TV – World’s first wireless technology for enhanced placement with no loss in image quality\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"c-list__item\" role=\"listitem\"\u003e\u003cspan class=\"font-w-normal-16 font-m-normal-14\"\u003ePowerful α11 AI processor for unmatched pictures and sound – Designed for and exclusive to LG OLED\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"c-list__item\" role=\"listitem\"\u003e\u003cspan class=\"font-w-normal-16 font-m-normal-14\"\u003eBrightness Booster Ultimate – for stunning images in any environment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"c-list__item\" role=\"listitem\"\u003e\u003cspan class=\"font-w-normal-16 font-m-normal-14\"\u003ePerfect Black – self-lit pixels provide infinite contrast\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"c-list__item\" role=\"listitem\"\u003e\u003cspan class=\"font-w-normal-16 font-m-normal-14\"\u003eSmart webOS platform with advanced AI functionality plus all your favourite streaming services\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOnly on LG True Wireless TV — Wireless Freedom, Wired Performance\u003c\/strong\u003e\u003cbr\u003e4K wireless transfer is here. Our True Wireless technology frees you from the limits of wired connections while still delivering breathtaking picture and sound like a wired TV.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExperience visually lossless 4K clarity, just like a wired TV\u003c\/strong\u003e\u003cbr\u003eOur True Wireless technology with 4K 144Hz video and audio transfer ensures you get the same viewing experience like a wired TV. Enjoy content with minimal delays and no compromises on visual quality. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlay seamlessly with extreme low-latency wireless gaming\u003c\/strong\u003e\u003cbr\u003eCertified for smooth and seamless gaming performance even through wireless transfer. Enjoy 144Hz gaming with Nvidia G-Sync compatibility, AMD FreeSync Premium, ClearMR 9000 certifications and more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreak free from the limits of wired TV\u003c\/strong\u003e\u003cbr\u003eEnjoy the freedom of an effortless setup, giving you a clean, open space. Plug in your other devices to the Zero Connect Box and go wire-free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSimplify flush-fit wall installation with Zero Connect Box\u003c\/strong\u003e\u003cbr\u003eMount your TV to the wall with less hassle. Since your Zero Connect Box wirelessly connects other devices to your TV, there's no need for additional wall modifications that may incur added costs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOur most brilliant alpha 11 AI Processor Gen2 for the best viewing experience\u003c\/strong\u003e\u003cbr\u003ealpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning colour and brightness. AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3X brighter visuals with Brightness Booster Ultimate\u003c\/strong\u003e\u003cbr\u003eThe alpha 11 Al Processor Gen2's new Light Boosting Algorithm and Light Control Architecture deliver up to three times brighter visuals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect Black even in bright or dark spaces\u003c\/strong\u003e\u003cbr\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect Colour\u003c\/strong\u003e\u003cbr\u003e100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours on a reflection-free screen even in sunlight or dark environments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Picture Pro brings every frame to life\u003c\/strong\u003e\u003cbr\u003eAI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Magic Remote completes the AI experience\u003c\/strong\u003e\u003cbr\u003eControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Voice ID\u003c\/strong\u003e\u003cbr\u003eLG AI Voice ID recognises each user's unique voice signature and offers personalised recommendations the moment you speak.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Search\u003c\/strong\u003e\u003cbr\u003eAsk your TV anything. Built-in AI recognises your voice and swiftly provides personalised recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Chatbot\u003c\/strong\u003e\u003cbr\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Concierge\u003c\/strong\u003e\u003cbr\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customised keywords and recommendations based on your search and watching history.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Picture Wizard\u003c\/strong\u003e\u003cbr\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalised picture just for you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Sound Wizard\u003c\/strong\u003e\u003cbr\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJust say “Hi LG” to start interacting with your TV\u003c\/strong\u003e\u003cbr\u003eYour TV’s AI is always ready for your requests. Without even pressing a button, simply say\u003c\/p\u003e\n\u003cp\u003e“Hi LG”, it prompts the AI to start listening for your requests.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew upgrades for 5 years with award-winning webOS Re:New Program\u003c\/strong\u003e\u003cbr\u003eGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHome Hub, the all-in-one platform for your smart home\u003c\/strong\u003e\u003cbr\u003eSeamlessly manage various LG home appliances, alongside your Google Home devices and more. 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