{"product_id":"lg-oled55c56lb-55-oled-evo-ai-c5-4k-smart-tv","title":"LG OLED55C56LB 55\" OLED evo AI C5 4K Smart TV","description":"\u003cul class=\"c-list c-list--single-column on\" id=\"keyFeatureList\" role=\"list\" aria-expanded=\"true\"\u003e\n\u003cli class=\"c-list__item\" role=\"listitem\"\u003e\u003cspan class=\"font-w-normal-16 font-m-normal-14\"\u003e4K picture quality, upscaled visual and surround sound from the alpha 9 AI Processor Gen8\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"c-list__item\" role=\"listitem\"\u003e\u003cspan class=\"font-w-normal-16 font-m-normal-14\"\u003eTrue black levels in every pixel create stunning contrast, depth, and detail\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"c-list__item\" role=\"listitem\"\u003e\u003cspan class=\"font-w-normal-16 font-m-normal-14\"\u003e100% colour Fidelity for accurate lifelike colours. 100% colour Volume for richer hues\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"c-list__item\" role=\"listitem\"\u003e\u003cspan class=\"font-w-normal-16 font-m-normal-14\"\u003eBrighter visuals from the new light boosting algorithm of Brightness Booster\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"c-list__item\" role=\"listitem\"\u003e\u003cspan class=\"font-w-normal-16 font-m-normal-14\"\u003eNew AI button, voice controls, drag and drop functions on the AI Magic Remote\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eNext-level visual detail with the brilliant alpha 9 AI Processor Gen8\u003c\/strong\u003e\u003cbr\u003eOur processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect Black even in bright or dark spaces\u003c\/strong\u003e\u003cbr\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect Colour\u003c\/strong\u003e\u003cbr\u003e100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours on a reflection-free screen even in sunlight or dark environments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Picture Pro brings every frame to life\u003c\/strong\u003e\u003cbr\u003eAI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Magic Remote completes the AI experience\u003c\/strong\u003e\u003cbr\u003eControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Voice ID\u003c\/strong\u003e\u003cbr\u003eLG AI Voice ID recognises each user's unique voice signature and offers personalised recommendations the moment you speak.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Search\u003c\/strong\u003e\u003cbr\u003eAsk your TV anything. Built-in AI recognises your voice and swiftly provides personalised recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Chatbot\u003c\/strong\u003e\u003cbr\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Concierge\u003c\/strong\u003e\u003cbr\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customised keywords and recommendations based on your search and watching history.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Picture Wizard\u003c\/strong\u003e\u003cbr\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalised picture just for you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Sound Wizard\u003c\/strong\u003e\u003cbr\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJust say “Hi LG” to start interacting with your TV\u003c\/strong\u003e\u003cbr\u003eYour TV’s AI is always ready for your requests. Without even pressing a button, simply say\u003c\/p\u003e\n\u003cp\u003e“Hi LG”, it prompts the AI to start listening for your requests.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew upgrades for 5 years with award-winning webOS Re:New Program\u003c\/strong\u003e\u003cbr\u003eGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHome Hub, the all-in-one platform for your smart home\u003c\/strong\u003e\u003cbr\u003eSeamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":59584684687694,"sku":"OLED55C56LB","price":499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1030\/3583\/0606\/files\/OLEDXXC56LB-1_converted_2fe4bb5e-b844-4a81-af3b-d0cb64e796ac.jpg?v=1778019565","url":"https:\/\/boravi.myshopify.com\/products\/lg-oled55c56lb-55-oled-evo-ai-c5-4k-smart-tv","provider":"BORAVI","version":"1.0","type":"link"}